Company Overview

“Fashion may be an art for many, but for me, it is a way of life”. – Sarah Salman

Established since 1996, Sarah Salman is an eccentric husband-wife duo that took over the Pakistani fashion world when only a handful of designers were catering to the market. Their brand, originally established to cater to bridal and formal wear, branched out to design party-wear and ready-to-wear soon after their market launch.

Sarah, the brains behind the designer wear, is a textile graduate from The College of Home Economics and also took upon Cosmetology from The Springfield Beauty Academy, USA when she started her brand. Sarah offers a complete fashion solution for women who wish to glamorously stand-out and feel at-home with their look at the same time.

Her talent and her experience, combined have allowed Sarah to create exclusive pieces whether is it a bridal piece for someone’s big day or pret-wear for the ladies who carry style in their everyday lives. Together with her husband Salman and over 60 skilled craftsmen, the duo works closely to provide an all-in-one, in-house fashion hub.

The brand Sarah Salman represents the cultural Pakistani fashion mixed with modern hand worked designs. Sarah incorporates traditional embroidery and stone-work on a variety of materials including pure silk, net and pure fabrics to give her designer wear the individuality her clients love.

Sarah further branched out to digital printed lawn and introduced her first lawn collection in 2015 which was sold-out within a few days of the launch. Her second collection has hit markets in March 2016 and is another successful sell-out launch.

Her brand currently offers the following designer wear:

  • Bridal Wear
  • Formals
  • Semi-formals
  • Ready-to-wear / Pret Wear
  • Digitally Printed Lawn Collection

Sarah Salman has been featured in numerous fashion magazines, shows and exhibitions. The brand has spread across various countries where Asian fusion has been a big interest. Sarah Salman has conducted stand-alone fashion shows, launches, exhibitions and is also present on the panel of PFDC, hence a part of majority PFDC fashion shows.

Sarah Salman’s Timeline of Events:

  • 1996: Exhibitions held in Lahore Faisalabad and Islamabad
  • 1999-2000: Exhibitions held in Virginia, Houston and Chicago, USA.
  • 2005: Sarah Salman’s first Fashion Show in Lahore of her colletion, “Timeless Fascination 2006”.
  • 2006: Second Fashion Show held at Royal palm, Lahore, of her collection “Masai Mara 2007”.
  • 2007: Sarah Salman’s third Fashion Show held at PC Bhurban of her collection “Novo”.
  • 2007: Exhibition of formal and party wear in Bahrain.
  • 2015: Launch of Sarah Salman’s Digitally Printed Lawn showcasing collection 1.
  • 2016: Launch of Sarah Salman’s second Digitally Printed Lawn collection.

In addition to their Bridal Studio in Gulberg ll, Sarah Salman has multiple displays and outlets nationwide. To catch the latest Pret and Digital wear, customers can visit their Y-block Pret Studio in DHA.

Customers also have the facility to book an appointment with the sales team of the designer and personally discuss their bridal or formal dress requirements with them.

With the increasing demand, Sarah Salman are revamping their existing website to provide a complete online shopping experience for customers where they would be able to purchase Sarah Salman’s digital prints and ready-to-wear online.


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